Privacy Policy – Pure Basics

Welcome to purebasics-us.com. Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or make a purchase from our Pure Basics collection. Please read this policy carefully. By using purebasics-us.com, you consent to the practices described below.

This policy applies solely to information collected through purebasics-us.com. It does not apply to any third-party websites, apps, or services that may link to or from our site.

1. Information We Collect

We collect several types of information from and about users of purebasics-us.com, including:

Personal Information You Provide Voluntarily:

  • When you create an account: name, email address, password, and preferred sizing or style interests related to Pure Basics products.
  • When you place an order: billing name, shipping name, shipping address, billing address, payment method details (processed securely by our payment partners – we do not store full payment credentials), and the items you purchase.
  • When you contact us via any form on purebasics-us.com: your name, email address, and any information you choose to include in your message.
  • When you sign up for our newsletter: your email address.
  • When you participate in a promotion, survey, or contest: information required for that activity (such as your shipping address to receive a prize).

Information Collected Automatically:

When you browse purebasics-us.com, we may automatically collect:

  • Log data: your IP address, browser type, operating system, referral URLs, pages viewed, time and date of visit, and clickstream data.
  • Device information: hardware model, unique device identifiers, and mobile network information if you access our site via a mobile device.
  • Cookies and similar tracking technologies (see Section 6 below).

Information from Third Parties:

We may receive information about you from:

  • Payment processors (to confirm payment without exposing your full card number).
  • Shipping carriers (to provide tracking updates).
  • Fraud prevention services.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To process and fulfill your orders of Pure Basics products, including order confirmation, payment processing, shipping, and customer service related to your purchase.
  • To communicate with you about your order, account, or requested services. These are transactional messages (e.g., order confirmation, shipping updates, return instructions).
  • To improve our website and product selection – analyzing browsing behavior helps us understand which Pure Basics styles are most popular and how to organize purebasics-us.com for a better shopping experience.
  • To personalize your experience – we may show you recommended Pure Basics items or remember items in your shopping cart.
  • To send promotional communications (only if you have opted in) – such as new Pure Basics collection announcements, restock alerts, or seasonal sales. You can unsubscribe at any time using the link in any promotional email.
  • To prevent fraud and enhance security – detecting suspicious transactions or unauthorized access attempts.
  • To comply with legal obligations – such as tax reporting or responding to lawful requests from authorities.

We will never sell your personal information to third parties for their own marketing purposes.

3. Sharing Your Information

We do not sell, rent, or trade your personal information. We may share your information in the following limited circumstances:

  • Service providers – trusted third parties who help us operate purebasics-us.com, process payments, fulfill shipments (warehouses and carriers), analyze data, send emails, and manage customer service. These parties are contractually obligated to use your data only for the specific service they provide and to keep it confidential.
  • Business transfers – if purebasics-us.com is acquired, merged, or sold, your information may be transferred as part of that transaction. You will be notified via email or a prominent notice on our website.
  • Legal compliance and protection – we may disclose information if required by law, subpoena, or court order, or if we believe such disclosure is necessary to enforce our policies, protect our rights or property, or protect the safety of our users or the public.
  • With your consent – for any other purpose disclosed to you at the time we request your data.

We do not share your information with third-party advertisers for behavioral targeting.

4. Data Security

We take the security of your Pure Basics shopping data seriously. We implement industry-standard administrative, technical, and physical safeguards to protect your personal information. These include:

  • SSL (Secure Sockets Layer) encryption for all data transmitted between your browser and purebasics-us.com.
  • Restricted access to personal information – only employees and contractors who need the information to perform a specific job (e.g., fulfilling your order) are granted access.
  • Regular security audits and software updates.

However, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security. You use purebasics-us.com at your own risk. If you have reason to believe that your interaction with us is no longer secure, please contact us immediately through the contact form on our website.

We do not store full credit card numbers. Payment information is tokenized and processed by our PCI-compliant payment partners.

5. Your Choices and Rights

Depending on your location (such as residents of California, Virginia, Colorado, or the European Economic Area), you may have certain rights regarding your personal information. These rights may include:

  • Access – request a copy of the personal information we hold about you.
  • Correction – update inaccurate or incomplete information.
  • Deletion – request that we delete your personal information, subject to certain exceptions (e.g., we may need to retain order data for tax or fraud prevention purposes).
  • Opt-out of sale/sharing – we do not sell your data, so this right is not applicable to purebasics-us.com.
  • Opt-out of promotional emails – every marketing email includes an “unsubscribe” link. You may also adjust preferences in your account settings.
  • Cookie consent – you can manage cookie preferences through your browser settings or our cookie consent tool (see Section 6).

To exercise any of these rights, please use the contact form on purebasics-us.com. We will verify your identity using information associated with your account (e.g., order number or email address) before processing your request. We will respond within the time required by applicable law (typically 30–45 days).

We will not discriminate against you for exercising any of your privacy rights.

6. Cookies and Tracking Technologies

purebasics-us.com uses cookies and similar technologies (such as pixels and local storage) to enhance your experience. Cookies are small text files placed on your device.

Types of cookies we use:

  • Essential cookies – necessary for the website to function properly. These include shopping cart functionality, secure checkout, and logging into your account. You cannot disable essential cookies without breaking the site.
  • Functional cookies – remember your preferences, such as language, currency (if applicable), and whether you have viewed our size guide for Pure Basics items.
  • Analytics cookies – help us understand how visitors use purebasics-us.com, which pages are most popular, and whether customers encounter errors. We use this data to improve navigation and product discovery. We currently use an anonymized analytics service that does not track you across other websites.
  • Marketing cookies – we do not use third-party marketing cookies. We do not retarget you on social media or display ads elsewhere. Your Pure Basics shopping stays private.

Managing cookies: Most browsers allow you to block or delete cookies through their settings. However, disabling essential cookies will prevent you from adding items to your cart or completing checkout on purebasics-us.com.

We do not currently respond to “Do Not Track” signals because no uniform standard has been adopted.

7. Children’s Privacy

purebasics-us.com is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us using the contact form on our website. We will delete it promptly.

Our Pure Basics products are designed for adults, not children.

8. Third-Party Links

Occasionally, we may link to third-party websites (such as a fabric care resource or a sustainability article). We do not control those websites and are not responsible for their privacy practices. We encourage you to read the privacy policy of any external site you visit.

9. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law (for example, tax records for purchased Pure Basics items must be kept for several years).

  • Order information: retained for 7 years to comply with tax and accounting regulations.
  • Account information: retained until you delete your account, plus a reasonable transition period.
  • Newsletter subscription: retained until you unsubscribe.
  • Customer service messages: retained for 2 years to review historical interactions.

When data is no longer needed, we securely delete or anonymize it.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or the Pure Basics product line. The most current version will always be posted on purebasics-us.com with the “Last Updated” date below.

If we make material changes, we will notify you by email (if you have an account or have opted into emails) and/or by a prominent notice on our website at least 30 days before the changes take effect. Your continued use of purebasics-us.com after the effective date constitutes your acceptance of the revised policy.

11. Contact Us

If you have any questions about this Privacy Policy, the data we hold about you, or your privacy rights while shopping for Pure Basics on purebasics-us.com, please use the contact form available on our website. We will respond as quickly as possible, typically within 2–3 business days.

We do not provide phone, email, or postal address support for privacy inquiries – all communication is handled securely through the contact form on purebasics-us.com.